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About
Matt Shipp, Founder & Operations Architect.
Matt founded ETZ Logic to do one thing well: build back-office systems that direct-sales companies and their fields can trust.
Before founding ETZ Logic, Matt spent about a decade inside a global direct-sales company, beginning in customer service and working through nearly every operational department, including commission operations. That work meant weekly commission closes, placement and genealogy corrections, compliance questions, training, and reporting, and it meant answering the field’s hardest questions about their own pay.
In 2026 he designed, directed, validated, and delivered the complete back-office system for a fast-growing direct-sales company built on Pillars, covering member tools, leadership dashboards, executive views, customer-service integration, order messaging, and weekly commission audits.
Matt designs, directs, validates, and delivers advanced back-office systems using an AI-assisted development process. He sets the rules, verifies every number against the engine, and owns what ships.
The name ETZ carries a family meaning and a tree: roots, branches, growth, and legacy.
Serving direct-sales companies remotely.
Let’s look at your back office.
A consultation is a working conversation about your plan, your platform, and what your field and your team need next. No pitch deck.